Winners of the Scottish Edge Fund

Georgia Goodall

Putting the Cahoonas into Scottish Innovation

Cahoonas, one of Scotland's most innovative new start-ups and the originator of the world's first dress-preference underwear and sportswear for men, was awarded £30,000 at the final of the Scottish Edge Fund Competition last night.  314 Scottish companies originally applied with just 30 making it to the final at RBS Gogarburn.  The finalists which included companies across all sectors including textiles, adventure travel and mobile gaming pitched head to head for a portion of a total prize fund of £690,000.  Scots Tycoon and chairman of City Refrigeration Holdings, Lord Willie Haughey, was one of the five judges along with Marie Macklin, entrepreneur and CEO of the KLIN Group. 

Georgia Goodall and Simon Phillips, co-founders of Cahoonas, launched their patent-pending 75 Trunk on Kickstarter in May 2013 and now have a US distributor and customers across the UK, Europe and North America. Manufactured in the UK from moisture-wicking British microfibre, the 75 Trunk is specifically designed for whichever direction a man 'dresses'. Dress preference is related to left and right-handedness with 75% of the male population hanging to the left. The trunk's ergonomic design gives it a 'glove like feel' on the body while the microfibre keeps you dry, cool and comfortable.  Top athletes including British Olympian, Josh Taylor and international pro-boxer, Craig McEwan, wear and train in the garment which can be used as either underwear or a base layer for sport.  

On receiving the award from John Swinney MSP and Cabinet Minister for Finance, Georgia Goodall, said "Our ambition is to become Scotland's leading sports performance wear brand so today's award is a massive boost for our business".  We are totally delighted."

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