Cahoonas — 75 trunk launch

Deadline. Scots entrepreneur launches supportive men's underwear

 Deadline article MEN can now buy left- or right-fitting pants thanks to a Scots entrepreneur working with one of the country’s top universities. Simon Phillips, from Edinburgh, has already received £5,000 worth of pre-orders for his Cahoonas supportive underwear. Phillips spent a-year-and-a-half working alongside experts from the textile department of Heriot-Watt University to design the £27 pants, which he claims are a world first. He said: “I felt that men were being bypassed by all the design changes that had benefited women’s underwear in terms of fabrics, curve stitching and so on. “Then when I found out that 75 percent...